How To Select Keywords For Search Engine Optimization

Selecting the correct keywords can make or break your website. Potential customers search the web for desired sites, and if your website doesn't have the keywords they're looking for, they'll miss you.

Determining keywords is an art; it's best to work backwards. What would a customer search for if they were looking for your site? You literally have to put yourself in the consumer's place and let go of your preconceived notions about what you think your keywords are. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words as well. This is called keyword optimization, or choosing the most searched keywords related to your content.

Spend some time listing all of the words and phrases that are related to your website content. Get ideas from everyone you can think of and list them all. Visit competitors' sites and see what meta tags they use. After this research, you are ready to develop your own keyword phrases.

There are several sites designed to assist you in keyword optimization. Here are a few of the free ones:-

The Overture Keyword Tool ( ) lists searches related to the keyword you provide. This took is great for expanding your list.

Wordtracker ( helps identify keywords that will help your ranking on search engines. Wordtracker also gives you other keyword combinations that you may have overlooked.

The Keyword Tumbler ( takes your existing keyword phrases and mixes it up to form new phrases and variations that you can include in your meta tags.

A great website is not so great if no one finds it. Remember to research your keywords carefully from the consumer's viewpoint and then sit back and watch the traffic roll in!

Evelyn Lim is a publisher of the popular newsletter "Mapping You to Success" aimed at the aspiring home based internet business owner. She also hopes to educate her readers on acquiring multiple sources of online income. Please visit her site at for more information.

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How to Gain More Profits Through Website Promotion

plug itAnyone who is any sort of internet business knows that profits are the most important thing to attain. The key to gaining more profits is through website promotion. With the right website promotion, you can be sure to gain mass profits that you would not have had without it. If you are interested in learning how to gain more profits this way, please read on for some tips.
The first part of gaining profits through website promotion is to have an excellent website design. You cannot expect to gain any profits through a website that is designed poorly or that is difficult to navigate. Make it easy for visitors to your website to find what they need and make a purchase. This will gain you fast profits.

The second thing you should do to gain profits is to use search engine optimization, or SEO. SEO has been widely used to put people's websites at the top of a search engine's list. It is found that most people that use a search engine only visit the website that is listed at the top of the list. This is why you need to use SEO to help with your website promotion. With the proper SEO, you can attract more visitors to your website. More visitors means more profits for you.

Next, to gain more profits you can use email marketing. Be sure that when you use email marketing to gain profits that you are not using spam. Use an opt in list instead. Have an opt in list posted on your website. An opt in list is when people request to receive email material from your website. It has been shown that opt in lists give a 40% increase in response. This means that you will again have more profits.

In order to gain profits through website promotion, you must be sure that you go after your target audience. Be sure that your website's design attracts the type of people that would be interested in your product or service. Also, be sure that your email marketing sends out emails and ezines to people that will actually read it and have an interest in it. If you don't, you cannot expect to gain profits.

Lastly, you can incorporate the use of affiliate programs to help with your website promotion. Have links to your affiliates on your website. Your affiliates will also do the same. With you and your affiliates working together to promote your website, you will start to see more website traffic and more profits.

Website promotion is the only sure way to gain profits for your business. Without it, you can easily find yourself in a hole that is hard to dig your way out of. Be sure to utilize all of these methods so that you can attain more profits.



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