How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.

The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebook, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.

Make sure that you keep your ebook current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an ebook
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the
orders start pouring in. Ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.

Use your ebook to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an ebook
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.

You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your ebook to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebook to entice new prospects and
to sell new products to your current customers.

No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!

Ebooks are Promotional Powerhouses

Ebooks are part of the new frontier of cyberspace.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase
incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special
qualities and merits, and the world would be
diminished by their disappearance.

Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities
and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, ebooks can
change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read.

Ebooks are interactive. This is one of the most unique
and specific qualities that ebooks offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is
virtually limitless.

Ebooks have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.

Another wonderful quality is that ebooks have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over
and over again. Nor do you have to shell out thousands
of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software.
Figure out your market, write your book, post it on
your website, and with the right business savvy, your
audience will come to you.

Finally, you have creative control over your ebook.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys
to arrive by snail mail. You are in complete control
of the design and the text.

SEO Services, What To Look For

Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an "about us" page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There are many factors to consider when optimizing a webpage. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desireable SEO service should also provide reports and details regarding the standing of a client's website. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.

A customer testimonial can provide a valuable insight when assessing a company's credibility. A satisfied customer is always a good indication of the effectiveness of a company's operations and will always be the most valuable piece of information about its integrity. If possible try to locate and contact people who have received benefits from hiring an optimization service or at least try to validate the testimonials.

It's important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less expensive ones. The optimization rates companies charge may vary greatly. Search engine optimization is a trial and error process which requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and does not treat it as a sideline.

Author Bio

Article written by the CEO of:

Article Source: - Free Website Content

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through yoursite has finally come to just what she is looking for andis about to make a purchase. It's a sunny afternoon, andher cat, who happens to be sitting on the moss under thevisitor's large fifty-year-old snow-rose bonsai tree,suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, andyour sale is dust - unless you have had the foresight toutilize an autoresponder that has captured her emailaddress. If you have installed an autoresponder, you canthen follow-up with her, and in all probability, make thesale when the poor woman has finished repotting herprecious bonsai.


Autoresponders are remarkable, versatile programs that doso much more than just automatically answer your email.Here are a few ideas that will help you to creatively andproductively use your autoresponder to transform the casualvisitor into a profitable customer. Use your autoresponderto:
1. Publish a newsletter. Certain quality autoresponderswill manage subscriptions and follow-up with interestedprospects. Your newsletter can keep your visitors informedabout your services or products, while building yourreputation as a credible expert in your particularbusiness.
2. Publish a newsletter only for your affiliates. Informthem of current sales you are running and of promotionalmaterial that your affiliates can use themselves toincrease their commissions. Include tips, advice, andtechniques that your affiliates can use to successfully goout and promote your business.
3. Write reviews. Cover books, software, music, e-books,movies, etc., and put each review in an autoresponder.Review your affiliate programs, using a link to youraffiliate's page in your autoresponder.
4. Distribute your articles. Writing and distributingtargeted articles is a powerful tool to build your businesscredibility, bring traffic to your site, and increase yoursales potential. If your articles contain valuableinformation, many editors will print what is known as aresource box for you. A resource box contains your bio anda brief description of your service or product. It can alsocontain your autoresponder address. Let's say you'vewritten fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titlesof each article, the autoresponder address, and a briefabstract. Then promote your master list. Additionally,include your publishing guidelines so your affiliates canadd their articles to your list, increasing the number ofwriters who are represented in your article list.

5. Create mailing lists. Inform subscribers to yourarticles when you've written new ones that they may want topublish in their own newsletter or website.
6. Automate your sales process. Use an ad to insurerepeated exposure of your message, which has been proven toeffectively increase sales. In your ad, put yourautoresponder address where a visitor will be exposed tonumerous marketing materials. This multiplies the chancesof converting visitors into customers. For example, ifyou're selling a particular product, put testimonials abouthow spectacular it is on your autoresponder, and add adetailed, enticing description of your product.
7. Distribute advertising. Let's say you sell advertisingon your website or in your newsletter or e-zine. Set yourautoresponder to send the information about rates and howto place an ad automatically to all prospects' emailaddresses. Then have your autoresponder follow-up. It canalso send notification of any special deals you arecurrently offering.
8. Distribute an email course. Each day, have yourautoresponder send out another lesson. Just be sure thateach lesson has quality content - not a sales pitch. Yourcontent will do the selling for you, and will do it muchmore effectively. You can include tips centered on adifferent topic for each lesson, illustrating how yourproduct will benefit the reader. Include the tangiblebenefits the visitor will reap by purchasing your product.Make sure to include a paragraph or two at the end of eachlesson enticing your prospect to consider making apurchase.
9. Automate a reminder about your service or product aftera visitor has completed your course. This will increase thepossibility of sales from visitors who have taken yourcourse but are dragging their feet about actually making apurchase. You can also use these reminders to promote newproducts or services, and the products and services of youraffiliate programs.
10. Distribute free reports. This gives your visitor anidea of the type of information you can provide and thequality of your product or service. Make sure these reportsare not sales letters or you will more than likely lose apotential customer than gain a sale.
11. Create trivia quizzes on your site and place theanswers in an autoresponder. Your visitor will then bemotivated to request your autoresponder, and you will havea record of the visitors' email addresses who took yourquiz. Or create a contest and have any visitors that entersend their responses to your autoresponder. Yourautoresponder can be set-up to send them a confirmation oftheir entry.
12. Offer a trial version of your product. Give yourprospects a sample of your ebook, course, software,membership, etc. People who are exposed to a little tasteoften end up wanting the whole pie. You can also capturetheir email addresses when you offer them a free trial fromyour website. Set up your autoresponder to giveinstructions on how to obtain their free trial, and thenmake sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. Forexample, a hidden page could be your affiliate page thatcontains graphics, promotional articles, and text linksthat interested affiliates can make use of. Inform visitorsthat they may have free access to your affiliate page bysimply requesting your autoresponder. You will then gathera list of visitors who may be interested in becoming youraffiliates.

14. Use an autoresponder on your order page. Post a requestform for visitors to be notified of special offers ordiscounts in the future. This creates a very effectivemailing list that contains the names of people who arealready your customers.
15. Put your links page on your autoresponder. It shouldcontain up to fifty links that would be of particularinterest to your visitors. Make sure to add your ownpromotional copy at the top or bottom of this page.
Now that you have proof that autoresponders can be usedcreatively, see if you can come up with some brilliantideas of your own!